Saturday January 26th- Bicentennial Hall
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8:00- 8:30 Continental Breakfast

8:30- 8:45 Welcome to Middlebury College Ronald Liebowitz, Provost

Introduction: Michael P. Claudon, D. K. Smith Professor of Applied Economics, Middlebury College

8:45- 10:30 Pure Online Plays Dropped the Dot.Bomb - Who's Left in the Rubble?

Issues: What made Pure online plays (POP) such an attractive business venture in the past? Who succeeded, who failed, why? Why didn't heavy funding promote successful businesses? Can POP's compete against Bricks and or Bricks-to-Clicks? What are the attractive and unattractive POP sectors going forward?

Moderator: Spencer Crawford '02, Economics

Panelists:
1. Pieter Schiller '60, Partner, Advanced Technology Capital
2. Ted Adler '99, Founder and CEO- CollegeXTRA.com
3. Rich Tarrant, Jr., CEO, Mywebgrocer.com
4. Neil Johnson '87, President and Founder, Cadent Technologies corp.

10:30- 10:45 Coffee Break

10:45- 12:30 To Dot.com or Not to Dot.com - Redefining the Rules for Adding Clicks to Bricks?

Issues: Why should Bricks and Mortar companies move to e-space - creating / entering new markets, enhancing public relations or boosting operational effectiveness? Costs and risks? Evaluating the Business Model - the good, the bad and the dead? Clicks - a new model, a paradigm or simply a new channel? If clicks are inevitable, what are the new rules?

Moderator: Prashanth Srinivasan '02, Joint Economics-Computer Science

Panelists:
1. Elisabeth Robert '78, CEO, The Vermont Teddy Bear Company
2. Wing Pepper '83, Vice President- Marketing Strategy, Modem Media
3. Kate Welch '95, Business Development Specialist, mWired inc.
4. Carol Moore, Executive Consultant, Marketing and New Technologies, IBM Global Services

12:30-1:30 Lunch-Great Hall of Bicentennial Hall

1:30-2:45 After the Bust - Have the Fundamentals of Early-Stage Entrepreneurship Changed?

Issues: Can leadership be learned? Finding the balance between the "team" and the "idea". Identifying the market opportunities. Value proposition - is it sustainable? Valuing the "idea" -conflicts between entrepreneurs and investors. How much leverage have entrepreneurs lost to investors since the dot.bomb? Is now the time to be an entrepreneur…to be raising funds? If not, when?

Moderator: Chris Lord '02, Economics

Panelists:
1. Don Spero - Director, Michael D. Dingman Center for Entrepreneurship, Robert H. Smith School of Business, University of Maryland
2. Rory Riggs '74, Managing Partner, Early Stage Investments, Balfour LLC
3. John Bohan '87, President and CEO L90
4. Cairn Cross - Partner, FreshTracks Capital

2:45-3:00- Coffee Break

3:00- 4:30 Venture Capital Winners and Losers - Post-Dot.bomb, Fundamentals Reign

Issues: Want to get funded? What must you be willing to give up today? Funding start-ups - venture capital during the dot.com boom. What's new in VC investment metrics and criteria - implications for entrepreneurs seeking funding, especially early stage companies. Techs vs. non-techs - any funding strategy differences? What sectors are hot? Biotech's? Fuel cell? Data storage? VC preferences: companies in early or later stages?

Moderator: Ameer Qalbani '04, Economics

Panelists:
1. Peter Campbell '82, Partner, Generation Partners
2. Jeffrey Schutz '74, Managing Director, Centennial Ventures
3. Lindsay Jones '82, Partner, Advent International.

6:00- 7:15 Dot.future - New Technologies, Tomorrow's Internet and Us

Issues: The poignant issues of the digital age. The Last Mile Problem - how do we bring broadband home? The Wireless Web - not merely a mobile Internet. New neighbors bring new problems - what happens when the world gets connected? Opportunity and peril - how do we avoid the pitfalls of the Internet? - Digital Divide, privacy, security, and intellectual property.

Moderator: Wayne Rapp '02, Political Science

Panelists:
1. Frank Sesno '77, Former Senior Vice President and Washington Bureau Chief, CNN
2. Jeffrey Schutz '74, Managing Director, Centennial Ventures
3. Sean Durkin, Founder, MassMobile
4. Carol Moore, Executive Consultant, Marketing and New Technologies, IBM Global Services

7:15- 8:00 Reception Great Hall of Bicentennial Hall

8:00 Dinner Great Hall of Bicentennial Hall

Sunday Jan 27th- Bicentennial Hall
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8:00-8:30 Continental Breakfast

8:30- 10:30 Online Campaigning: Assessing Strategies, Models and Techniques

Issues: What is the value of online advertising? Which online advertising techniques have been effective and which have not? To what extent do the rules of traditional marketing and advertising still apply to the digital market today? How has the understanding of the web browser/customer evolved in the past several years? How has this understanding affected web advertising (i.e. ad customization and direct marketing) and customer relationship management? Has online advertising been more successful for pure online, bricks and clicks, or strictly brick and mortar companies? Have offline advertisements been successful for online companies?

Moderator: Casey McCann '01.5, Psychology

Panelists:
1. JJ Gilmartin '92, Consulting Director, Euro RSCG Circle
2. Wing Pepper '83, Vice President- Marketing Strategy, ModemMedia
3. John Bohan '87 - President and CEO, L90
4. Sean Durkin - Founder, MassMobile

10:30- 10:45 Coffee Break

10:45-12:30 SPECIAL REPORT: New Goes Digital

Issues: How are traditional news providers confronting the growing appetite for online news? Success - is there a best combination of online and offline news? Consumer subscriptions, why pay when it is free online? Are personalized news subscriptions appealing, is legitimacy a valid concern, and how is convenience effecting news source popularity? As a society are we truly more informed? What about the people on the other side of the digital divide?

Moderator: Ali Connolly '02, Economics
Panelists:
1. Frank Sesno '77, Former Washington Bureau Chief, CNN
2. Marselis Parsons, News Director, WCAX-TV
3. Bill Bishop '90, Executive Vice President and General Manager, Marketwatch.com
4. Tim Clemens '73, State Editor, The Rutland Daily Herald

12:45 Lunch