I. BRONCHOBATS – PETER BINGHAM
BronchoBats possesses a rare combination for a Vermont-based business. It appears high growth potential and social responsibility need not be mutually exclusive. The growth aspect is fairly obvious: expanding this product beyond the initial customer of people who suffer from cystic fibrosis and to the general gamer can reduce the critique against video games that they simply waste time and distract kids of all ages. Addressing this problem increases the long-term market greatly and makes the product generally more attractive. BronchoBats is socially responsible because it targets a group that typically suffers from social isolation and because it gives back to this community by donating some of its profits to research. Moreover, this social responsibility can also help attract a different kind of investor that may be helpful in launching the product.
Peter is undoubtedly comfortable in his delivery and confident in his product which radiates during the entire presentation. Venture capitalists invest in not just a product or a business idea, but also the people involved. Even with all this in mind, I do have some questions and comments. How do you integrate this new breathing technology into the current games? Is the breathing regulator the same for every game? Can you just plug and play? Creating a new market space – more risky or profitable? A brief explanation of how the product works would be helpful. Also, a real world example of how this integrates into a specific game could enhance the understanding of the product. Revenue seems conservative enough, but I anticipate higher costs, not only for initial research and development, but also for continuous growth. Are you looking for investment dollars, or just a business-minded person to help? If so, with fairly low growth projections, BronchoBats may attract a socially conscious investor. Can the market expand beyond the current customer base and into just a consumer culture? This really could expand growth numbers.
