Saturday, January 27
8:00 - 8:30 Continental Breakfast

8:30 - 8:45 Welcome to Middlebury College; President John McCardell, Jr.

Introduction:Michael P. Claudon, Professor of Economics, Middlebury College

8:45 -10:30 New Kids in eBusiness Middlebury Alumni grow their emerging .Com’s

Issues: How/where did you begin this trek from campus to eBiz? How are you selling and funding your idea? What is unique or special about your business model and value proposition? Where did you go wrong and what have you learned? What is your plan for transitioning from .Com to .Profit?

Moderator: David A. Seeley ’02, Economics

Panelists:
1. Graham Balch ‘97, CEO and Founder, Director, ChangeAddress.com, Inc.
2. Humberto Garcia-Sjogrim ‘96, Founder and COO, GiveaShare.com
3. Ted Adler ‘99, President, CollegeXTRA.com; Co-Founder, middkid.com
4. Chapin Hemphill ‘93, President, NetJammer.com Inc

10:30 - 10:45 Coffee Break

10:45 – 12:30 eBusinesses Must Make Money, Too Searching for a/the winning business model in eSpace

Issues: Where did the “New Economy” go? What do successful business models have in common? Can pure online plays win? Where/how can liquidity and profits be made and sustained; customers be acquired and retained? Is this really a “New, New Thing,” or are we just putting a new face on the “Old Economy”? Does dynamic pricing help or hinder? Is it really just about streamlining procurement, and supply/value chain management?

Moderator:Amie E. Fernandez ’01, Economics

Panelists:
1. John Molinari ‘84, CEO and Director, Media 100 Inc.
2. Rory Riggs ‘75, President/Director, Biomatrix, Inc.
3. Charles Kroll, President, Andera Inc.
4. Todd D. Mayo, former General Counsel and Chief Privacy Officer, Power Two, Inc

12:30 – 1:30 Lunch Great Hall of Bicentennial Hall

1:30 – 2:45 Life for VCs Beyond the .Com? Rethinking funding and owning equity in the post-.Com environment

Issues: What have VCs learned from the storm of 2000? At what stage will VCs now invest and with what level of involvement? The New Economy meets the Old World as VC investment moves to Europe: Will this new market be utilized differently? What does it mean for North America? Will entrepreneurs follow the money to Europe? Attracting Venture Capital: What are VCs funding in 2001?

Moderator: Peter R. Weeks ’01, Economics

Panelists:
1. Rick Fritz ‘68, President, BancBoston Capital
2. Charlie Kireker, Managing Partner, FreshTracks Capital L.P.
3. Shawn P. Miele ‘88, Partner, Updata Capital Inc.

2:45 – 3:00 Coffee Break

3:00 – 4:30 Beyond the Banner Ad Advertising and Marketing in the Digital Age

Issues: Growing brand awareness, sales and profits: one-to-one and CRM strategies, direct response, viral marketing, pop-up windows, banner ads, advertorials and sponsorships - what works and what does not? Navigating the fine line between content and advertising. How are technological advances and new channels affecting advertising? Which metrics most accurately gauge online advertising’s effectiveness? Online and offline advertising: a zero-sum game? Online profiling and other intrusions: how far is too far?

Moderator: Nickie Hoeksma 01, International Studies

Panelists:
1. John Bohan ‘87, President and CEO, and Founder, L90, Inc.
2. Spencer Newman, President, Adventurous Traveler Division, Away.com
3. Bob Kesner, President, Evergreen Direct Inc

6:00 – 7:15 Keynote: Quality of Life.com Deconstructing space and time

Issues: The Internet is redefining how goods and services are created and exchanged; costs are falling across the board, but what will ultimately be gained? Will virtual interaction between consumers and businesses be beneficial for both in the long run? Conducting business at Internet speed may mean more time for leisure and innovation, but is the explosion of new channels competing for too much of consumers’ newfound time and preventing a frictionless economy from developing? In short, is the emerging Internet Age truly destroying distance?

Moderator: Peter Hennessy ’03, Economics-Psychology

Panelists:
1. Jim Robinson ‘84, President & CEO, Independent Research Associates
2. Dan Edmundson, International Attorney and Venture Capitalist
3. Matt Harris, CEO, Village Ventures, Inc

7:15 – 8:00 Reception Great Hall of Bicentennial Hall

8:00 Dinner Great Hall of Bicentennial Hall

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SUNDAY, JANUARY 28

8:00 - 8:30 Continental Breakfast

8:30 - 10:30 Beyond the Classroom - E-ducation for the Digital Age Distance and Other Emerging Virtual Learning Channels

Issues: How is virtual/distance education changing teaching/learning landscape at the traditional small residential liberal arts college like Middlebury or Marlboro? What challenges do emerging for-profit-educators and distance-educators such as Harcourt Higher Ed present to the faculty, curricula, teaching paradigms, and even viability of higher education as we know it? Will virtual training vehicles replace physical “training universities” as corporations large and small sustain and raise employee productivity and competitive advantage with distance learning and e-ducation? What are corporate clients, life learners, and indeed, even 18-22 year-olds looking for in e-ducation? Class versus mass, where how do tradition and e-learning compare on the sliding consumer value scale?

Moderator: Michael P. Claudon, Professor of Economics, Middlebury College

Panelists:
1. Sheldon Sax, Director, Instructional Technology, Middlebury College
2. Paul LeBlanc, President, Marlboro College – Marlboro College Technology Center
3. Erik Church, Vice President, Student On-Line Solutions (SOS) and helptrain.com
4. Vicky Phillips, CEO, Geteducated.com

10:30 – 10:45 Coffee Break

10:45 – 12:30 P2P Phenomenon – Napster and Beyond Intellectual Property and Copyright Laws, Challenges in Digital Music—Consumer, Record Label and E-tailer Perspectives

Issues: 33 million blank CDs were bought from BestBuy in December 2000. Is freely downloading music an infringement of intellectual property and copyright laws? Will subscription-based pricing replace or compliment the traditional, per-unit-pricing model? Does the awareness and recognition that artists gain via the Internet enhance or detract from their careers? Will consumers yearn for a tangible object in a digital world or will mp3 files satisfy their ownership needs? Bottom Line: Consumers are presently getting free music while labels are scrambling against dwindling royalties. Where does this leave the artists? Who will win in the end?

Moderator: Jason Ienner ’01, Economics

Panelists:
1. Mark Ghuneim, Senior Vice President Online and Emerging Technologies, Columbia Records Group
2. Jonathan Whitehead, Anti-Piracy Council, Recording Industry Association of America
3. Jason Fiber, Vice President Digital Strategies, Checkout.com
4. Clay Shirky, Partner for Technology and Product Strategy, The Accelerator Group

12:30 Concluding Luncheon Great Hall of Bicentennial Hall

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