Carol Moore works with IBM's global and European clients to transform their enterprises into successful e-businesses. She acts primarily as a thought leader to client e-business executives and their teams, with an emphasis on "pulling it all together", breakthrough ideas and new technologies.

Her current focus: designing business transformation around customers and customer experiences, rather than around I/T infrastructure, "solutions" or even conventional multi-channel marketing. "After all, customer experiences are a company's most important product," she says. "The experience determines whether a customer will return. All the internal workings of a company - the I/T, the processes - ultimately just enable or impede that."

From 1994 through 1999, Carol started and ran www.ibm.com, IBM's presence on the World Wide Web. She and her team developed the site from a loose affiliation of a few screens to a unified, much-awarded mega-site that came to exemplify the business advantages of e-business and successful digital branding.

Supported by IBM's global web architecture, Carol's team enabled IBM's e-business strategy on ibm.com, which became the vehicle and proof point for IBM's own transformation as the giant company's central processes - selling, supporting customers and Business Partners, procurement, educating employees - moved onto the Web. The organization and virtual matrix Carol built to support the site is regarded as a model for a corporate Web effort.

Carol was also an Internet event pioneer, responsible for the sites that captured the chess matches of Kasparov vs. Deep Blue in 1996 and 1997. These sites were the first to show that Web coverage could challenge network TV for audience preference. The latter site won the Web's ultimate accolade of "Cool Site of the Year" in 1997.

Carol brings clients not only a vision, but also a unique, workable and proven perspective that, united with IBM's unparalleled solutions and allied resources, provides a clear roadmap towards e-business transformation.