Wing Pepper oversees Modem Media's global relationship with General Motors. In that capacity, he plays a leading role in setting the strategic direction for eGM - GM's interactive division. He has initiated interactive programs to position GM though the entire customer experience including branding, shopping, retail and ownership.

Wing recently launched MyGMLink, the first digital CRM platform to focus on managing a customer's post-purchase relationship with GM. MyGMLink is designed to become the central point of contact between GM and it's customers.

Prior to joining Modem Media, Wing was General Manger of Interactive Businesses at the Rockport division of Reebok International. In that role he created the Rockport Retail Network, a full service business to business extranet for retailers to conduct all aspects of their business with Rockport online. He also created Rockport Direct, a direct purchase site for corporate employees that will exist on internal corporate networks. He also served as Director of Marketing Programs where he created sponsorships, event marketing and promotions for Rockport worldwide.

He has also worked at NW Ayer and Avrett Free & Ginsberg advertising agencies and held positions in state government in Massachusetts and as a White House Press Advanceman for the White House Press Corps.

Wing is a 1983 graduate of Middlebury College. He and his wife Evan, Middlebury '84, have two daughters named Lucy and Ella.