Bringing 30 years experience to the table, Bob's marketing passions are product launches and repositionings. Bob stepped into the world of advertising at Young and Rubicam in NYC with his newly earned BA from Wesleyan University in hand in the late 60s and founded Evergreen in 1982 after tiring of the corporate game.

Located in Vermont for lifestyle reasons, Evergreen has always attracted a national client base including LLBean, Disney, Fingerhut, various BCBS plans, The Equitable, Wesleyan University, CitiGroup/Travelers, The Hartford, NYL and MetLife. Bob is a hands-on executive, and plays an instrumental role in developing strategies and concepts - he has also been known to copywrite! -- for Evergreen clients. To balance the frenetic world of direct response marketing,

Bob has been known to play rugby, tennis, ski and hike.