I have been speaking with many alumni and friends, asking them for the top two items on their wish list for new hires other than accounting and corp fin. A stronger ability to set/formulate goals tops many of these lists.
For example, on alumnus expressed frustration with both existing employees’ and new hire candidates’ inability to set goals, “Good organizations and successful entrepreneurs make good goals. Teaching your kids to set goals would be a huge plus for them.”
As currently structured our curriculum does not explicitly addresses this deficiency. However, as MIDD CORE development team member, Brent Sonek-Schmelz '98, cautions, teaching goal setting in a vacuum makes little sense. Anyone can Google and then memorize the elements of the SMART goal setting approach, for example.
Brent's classmate, Molly Campbell Voorhees '98, who will be one of MIDD CORE's entrepreneurrs-in-residence, offered her perspective based on her experience in Stanford's MBA program:
"I couldn’t agree more about the importance of goal setting.
Joel Peterson taught us a number of different goal setting methodologies in my Managing Growing Enterprises course in b-school. My favorite acronym was MAD, Memorable-Actionable-Defined. He said successful entrepreneurs set BHAG’s, big hairy ambitious goals.
Joel used to say, “goals are the markers on the path” that support your values. Joel loved the pyramid as a mental picture - Values at the top, then objectives, strategy, tactics, controls (feedback metrics). The metrics have to let you know how you are doing on the objectives and values. How would you know you won?"
Another conversation led to a slight different perspective on the value of goal-setting in MIDD CORE
"To my way of thinking, goal-setting is particularly relevant at the individual level (as Molly suggests) and work group/team or project level. If you want to talk about goal-setting for individuals, you may want to address both personal goal-setting (as in, what do I want to accomplish in my life?) and employee goal-setting (as in, how do I progress in my work?)."
Now we want to hear from you. Remember that MIDD CORE will be a hands-on, experiential, collaborative learning experience for 24 first-years, sophomores and juniors, most of whom will be drawn from other than economics majors. How should we approach the challenge of teaching goal setting? We won't be more directive than that, as we are hoping you will take license and share your thoughts with the community.
Thank you!
The MIDD CORE Team


Thoreau on goal setting
The discussion seems to be moving into practical issues such as course materials. So, my vote for the best book on goal setting and entrepreneurship that I have ever read is Walden.
Goal Setting: "Follow your genius closely enough, and it will not fail to show you a fresh prospect every hour."
HR: "Most men lead lives of quiet desperation" - is that Dilbert or what?
Cash Flow: "My greatest skill has been to want but little."
Venture Capital: "One young man of my acquaintance, who has inherited some acres, told me that he thought he should live as I did, if he had the means."
It's all there. The biggest problem is that most people read Walden too soon. It is impossible to understand until an individual has grasped with the basic issues raised in this discussion. Usually at least a senior in college or later. Anyone who reads it before college is not going to understand it at all (I did, and I didn't).