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I have been speaking with many alumni and friends, asking them for the top two items on their wish list for new hires other than accounting and corp fin. A stronger ability to set/formulate goals tops many of these lists.

For example, on alumnus expressed frustration with both existing employees’ and new hire candidates’ inability to set goals, “Good organizations and successful entrepreneurs make good goals. Teaching your kids to set goals would be a huge plus for them.”

As currently structured our curriculum does not explicitly addresses this deficiency. However, as MIDD CORE development team member, Brent Sonek-Schmelz '98, cautions, teaching goal setting in a vacuum makes little sense. Anyone can Google and then memorize the elements of the SMART goal setting approach, for example.

Brent's classmate, Molly Campbell Voorhees '98, who will be one of MIDD CORE's entrepreneurrs-in-residence, offered her perspective based on her experience in Stanford's MBA program:

"I couldn’t agree more about the importance of goal setting.

Joel Peterson taught us a number of different goal setting methodologies in my Managing Growing Enterprises course in b-school. My favorite acronym was MAD, Memorable-Actionable-Defined. He said successful entrepreneurs set BHAG’s, big hairy ambitious goals.

Joel used to say, “goals are the markers on the path” that support your values. Joel loved the pyramid as a mental picture - Values at the top, then objectives, strategy, tactics, controls (feedback metrics). The metrics have to let you know how you are doing on the objectives and values. How would you know you won?"

Another conversation led to a slight different perspective on the value of goal-setting in MIDD CORE

"To my way of thinking, goal-setting is particularly relevant at the individual level (as Molly suggests) and work group/team or project level. If you want to talk about goal-setting for individuals, you may want to address both personal goal-setting (as in, what do I want to accomplish in my life?) and employee goal-setting (as in, how do I progress in my work?)."

Now we want to hear from you. Remember that MIDD CORE will be a hands-on, experiential, collaborative learning experience for 24 first-years, sophomores and juniors, most of whom will be drawn from other than economics majors. How should we approach the challenge of teaching goal setting? We won't be more directive than that, as we are hoping you will take license and share your thoughts with the community.

Thank you!

The MIDD CORE Team

Thoreau on goal setting

The discussion seems to be moving into practical issues such as course materials. So, my vote for the best book on goal setting and entrepreneurship that I have ever read is Walden.

Goal Setting: "Follow your genius closely enough, and it will not fail to show you a fresh prospect every hour."

HR: "Most men lead lives of quiet desperation" - is that Dilbert or what?

Cash Flow: "My greatest skill has been to want but little."

Venture Capital: "One young man of my acquaintance, who has inherited some acres, told me that he thought he should live as I did, if he had the means."

It's all there. The biggest problem is that most people read Walden too soon. It is impossible to understand until an individual has grasped with the basic issues raised in this discussion. Usually at least a senior in college or later. Anyone who reads it before college is not going to understand it at all (I did, and I didn't).

Goals

We seem to be moving quickly from "goals" to "the meaning of life"; looking for goals to be a result of introspection and contain some definition of "the good life". In my mind this generates a jumble of thoughts, many still loosely thought through even after many years.

In some part the question of "the good life" seems the underlying assumption behind CORE: Can a life in business be "a good life"? To the extent that CORE seeks to illuminate the world of business to the non-business inclined the program is trying to answer an underlying uneasiness of the art major that to enter business is to abandon one's moral compass and "sell out".

A related line of thinking appropriate to those who agree that a life in business can be "a good life" is the question, Is the business your life? I suspect that we can all cite examples of people who lost sight of this question only to find themselves years later wondering what happened between college graduation and retirement or that last lost corporate battle.

I have found with new graduates that resume writing and interviewing is a way to start defining some answers to these questions. To write a good resume or have a good interview requires some understanding of self. As college students all have run this gauntlet before in their applications to college. To the extent that college is an environment similar to high school the risk of false presentation is fairly low. In selecting a job or company after college the difference in the environment seems to make the risk of selection based on misrepresentation greater.

If the title is anything to go by, Mike's suggestion of Gross's "Ideologies, Goals, and Values" seems like a good place to start. (Although I see the Amazon price of $149 per copy, which seems also to say something.) The current vogue of ethics in business education has probably created a number of cases that could be used for discussion. The fraternities/commons issue remains relevant because it was clear that at the upper levels at least of Midd administration there was a view that fraternities did not fit the definition of "the good life" at Midd, but realizing was did meet that definition was difficult (and may not yet be achieved?).

Regards,

Stephen

Choosing a good life

Stephen, the points you raise are really excellent. Makes me wish that we were still at Middlebury and could hash this out over breakfast every day as we used to.

I want to rephrase your question slightly: is there any reason that an economic life cannot be a good life? There is a prevalent thought that engaging in the economy robs one of the freedom that the good life requires (not sure if you remember Bob Huntington from the class of 78, but he made this point when I got my first job at a consulting firm in Washington). Personally, I believe that a free market in a free society (well, as free, in both cases, as we can get) provides an opportunity to do both.

I believe there are three kinds of people in the economy. There are those who can only survive if they do as they are told. These are the menial and rote jobs performed by those who cannot imagine what they might do to make a living. The second group are those who can make a living doing what they want to do, but choose to do what will make them the most money. Many of the people in this group would have to accept poverty to do what they really want to do. The third group has the same choice, but chooses happiness over money. In most cases, these individuals do not live in real poverty, because they have talent that can make a good living doing just about anything.

The most talented individuals not only can do what they really want to do, but they can do it in a way that increases the happiness of others - a true increase in "net national welfare". In so far as the Greek liberal education was for the "free" - the non-working rich rather than the working slaves - I believe that the modern liberal education should take those who have the talent to make a living doing, literally, anything, and help them choose where to best apply their talents for their own satisfaction and for the greatest benefit of others. It still amazes me how few students seem to realize they have this choice, and I believe the college has a responsibility to make this choice clear.

I can illustrate this problem with a story. I met a woman last year who was about to graduate from Middlebury. I learned that she had a deep interest in the environment. I offered to put her in touch with a good friend of mine who is the executive director of a non-profit environmental group. I then learned that, despite her stated "goal", she had already taken a job as a financial analyst at Goldman Sachs. It could be my bias, but I sensed that she was disappointed that she had not realized she might have had her "dream job" right out of college.

This is a sad situation. A talented and passionate voice for the environment is now helping move billions of dollars in cash from one organization to another, extracting a small percentage for her nice salary and her company without producing anything of substance. She says she will "make a lot of money and then do non profit work", but we all know how that goes. Once on the path of the "affluent good life" it is hard to get off. And while I believe it is a strong statement, I do not totally disagree with Thoreau, who wrote - "...it may be that he who bestows the largest amount of time and money on the needy is doing the most by his mode of life to produce that misery which he strives in vain to relieve."

Today, it seems that Middlebury offers graduates two choices: bleed cash working for a non-profit company, or go for greed and make money on Wall Street. The idea of creating a company that produces valuable goods and services for a reasonable profit seems to be missing. Google exemplifies a company that has achieved both, though I think it is a poor example because it is so hugely publicly successful. There are many smaller companies that achieve what I am talking about, but most of us have not heard of them.

I think there is a strong case to be made that Middlebury should be teaching students that more is possible for them - that they can live a good life and an economic life - that for them, the talented and intelligent, the choice is not between "doing well" and "doing good" , but how to craft a life that accomplishes both, and more.

Re: Choosing a good life

Aaron, I think you're right on, wanting to help Midd students consider good, satisfying careers without being sucked by default into the highest-paying field.

As you say, it's probably not a trade-off after all: If a person does what they love, chances are the money will follow.

However, something now biases a grad's career choice more than ever: The soaring cost of college, and the load of debt most students carry the day they graduate.

In 2006 about 74% of graduating private-college students carried loans, over $21,000 on average.

The average student debt grew twice as fast as starting salaries.

If I had loans like that to pay, I might be trying to remember how to tie a necktie!

A report from the Project on Student Debt gave credit to a couple dozen expensive schools that nevertheless had average student debt of less than $15,000 -- Harvard, Williams, etc., but sadly Midd was not on the list.

choosing a good life - financial aid/student debt

Tom,

Your timing couldn't be more appropriate. Ensuring Access and Opportunity to a Middlebury education is one of the top three recommendations of the Middlebury Strategic Plan. And, building financial aid in the form of outright grants to students (i.e., not loans) is our very highest in our development efforts.

Thanks for bringing this issue to this group. Good to see you at Alumni Leadership Conference. Aaron Abend, we missed you but the Abend family was well represented!

Dina Wolkoff '88
College Advancement

Financial Aid and the Middlebury Strategic Plan

Thanks, Dina, for pointing that out. When Ron outlined financial aid as priority number one last Spring, I thought it was great (and speaking as somebody with three kids under age ten, important :)

Seeing the materials on the Middlebury Initiative, and financial aid in particular, that were available in the Inn this weekend were an excellent introduction. I hate to admit I have not read the strategic plan, so the summary was definitely helpful!

At the ALC, I also met a few recent Midd grads who were doing interesting and altruistic works, in pubic high school education reform, for instance -- so the spirit of identifying "right livelihood" is definitely alive and well at Middlebury.

More goals?

As we have moved along on this topic we seemed to have reached a point where a tentative summary is needed. We seemed to have arrived at a point where "goal setting" is taken to mean pursuing the good life. As this relates to business there seem to be three "populations" that might be addressed in CORE.

The first group is students curious about business who wonder if a career in business and "the good life" are not oxymorons. The challenge for these students would seem to be to demonstrate that the two concepts are compatible.

The second is students who accept that the "good life" may be realized while pursuing a career in business. If there is a challenge here it would seem to be to show the breadth of opportunity in business so that students do not feel that choices are limited to RA positions with New York i-bankers. A further aspect of this group is to demonstrate how though indebted one might pursue the career of one's choice.

The third group, and this is likely the group of Michael's original concern, are those students rushing eagerly into business but who have yet to think about how to make a career in business a "good life".

It seems that the educational challenges in CORE for each of these groups is quite different.

Update on Goal-Setting in the MIDD CORE Curriculum

Thank you Stephen. The needs/challenges we face in educating each group differ. I would counter with suggestion that second and third groups are very much more alike than is the first relative to either of the other two. I suspect that MIDD CORE has little to offer the first group, as we will not be evangelists for dispelling the notion that a business career and "the good life" are like oil and water.

What about that second group? Where are our social entrepreneurs and those destined to build or work for social organizations? I see them as residing in the second group, which is why we will devote a quarter of the program exploring how the CORE processes apply to social organizatons.

I also see the student who is passionate about philosophy, sociology, physics or languages, but harbors anxieties about the career prospects for graduates of those disciplines residing squarely in the second group.

Finally, I suggest a slight expansion of Stephen's third group to include on paths towards careers in large organizatons - both business and social - who are simply bent on "getting a good job no matter what."

Our discussion of the goal-setting quandry is spirited to say the least. If anything, the group conscience has spoken clearly on one point: Simply trotting out a framework like SMART and running the students through goal-setting for MIDD CORE is not the answer.Happily, I can report to the community that two of us have volunteered to take this challenge on by designing a pilot within a pilot around goal-setting.

Karen’s O’Donnell ’72 began her GE career in GE Plastics and has subsequently risen through the ranks. She now is the program manager of the Business Management Course and Executive Development Course, the two highest-level programs as GE's leadership center, Crotonville, Ossining, NY.

Andie Sehl is a member of The Varian Group, a network of organizational and management consultants, and works with clients around the world. She combines her strong performance orientation from classic strategy consulting with her experience in change management to help senior executives align their organizations with performance objectives.

Andie conducted the foundatonal research that has led to launching Middlebury College's Project on Innovation and Creativity in the Liberal Arts. MIDD CORE is the Project's first program.

MIDD CORE will adopt both first-person (students learn about themselves) and third-person (students learn about organizations) perspectives. To that end, we want the students to begin the program by discovering themselves, so they will do the Myers Briggs Personality test, and complete Jim Collins’ Good to Great inspired personal assessment exercise during the first two days of the program. We will then work with the students in groups and individually to interpret and understand what these two exercises imply about who they are and where their passions and strenghts lie.

Andie and Karen will be collaborating on creating and exectuing a set of exercies around goal-setting, risk taking and critical thinking that leverage off of theses results and refelct the program's two perspectives. As currently roughed out, they have two "deliverables": Helping the students understand how individuals identify their intrinsic motivations and then set and pursue the goals implied by them; and how organizations develop and execute visions, strategies and implementation plans using goals and milestones to provide the link and translate the plans into meaningful actions.

What they create will be one of the threads running through the entire program. Andie and Karen will conclude by leading a collaborative self-evaluation of the MIDD CORE pilot based on the goals the group will set at the beginning of winter term.

To be sure, we have a rough framework at this point, and the devil is certainly in the details, but I draw comfort from knowing these two professionals and what they bring to this challenge.

We will keep you posted. Stand by...

Goal setting and the good life

Michael, your mention of Jim Collins’ Good to Great makes me think of a few other books. They may be insufficiently academic, but they are good reads about inspired, innovative, socially-conscious businesses:

Cause for Success: 10 Companies That Put Profit Second and Came in First (Christine Arena)
Values-Driven Business: How to Change the World, Make Money, and Have Fun (Ben Cohen)
Growing a Business (Paul Hawken)
Let My People Go Surfing: The Education of a Reluctant Businessman (Yvon Chouinard)

Maybe you can get Ben cohen to come down and guest lecture :)

The Reading List

I apologize if you receive this twice. I am not confident that the first message actually went out.

Midd students can profit by reading pop-biz books designed for busy managers looking for quick answers. But I also suggest that Michael and others designing this course include material designed to help students stretch their minds, see multiple points of view, and make connections to other parts of the liberal arts.

To that end, I recommend including an excerpt from Deirdre McCloskey's recent book, The Bourgeois Virtues: Ethics for an Age of Commerce. The introduction ("A Brief for the Bourgeois Virtues") would, I think, stimulate fruitful discussion both within and outside class meetings. It might also lead some students to dig in to other parts of the curriculum with greater vigor.

On the pop-biz book shelf, Andrew Savitch's book, The Triple Bottom Line, is worth a look see.

Note to Stephen: Feliks Gross's book, Ideologies, Goals, and Values, is available through www.Questia.com. A one-year subscription is about $100. Monthly subscriptions are also available. I believe there is also a free trial subscription. This would be a place to check out the book (in both senses).

All the best,

Mike Palmer
Ethics By Design

Attention to Goal Setting Should Be Part of the Package

The phrase "if you don't know where you are going, any road will get you there" has been used so often by consultants and coaches that it has become an anonymous epigram. Stephen may be correct that Midd Kids--at least the ones likely to participate in this program--already know all there is to know about goal setting. But I suspect there are more than a few who are more like I was at college age and for much of my academic and professional life: clueless about goals and their importance in a well-lived life. Many of us--even highly motivated and intelligent college students--drift along, living, as Thoreau put it, "lives of quiet desperation."

The problem is not that we do not know how to set instrumental goals. (I need milk. Therefore, I set the goal of going to the grocery store to get it. I need to get a good career. Therefore, I set myself the goal of getting into a top college and earning a degree.)

Rather, the problem is that we do not know enough about the dialectical role of goals in learning about who we are, deciding who we want to become, and the practical aspect of using goal setting to solve the identity problem.

All the classics in the self-improvement literature (from Napoleon Hill's Think and Grow Rich to Steven Covey's Seven Habits of Highly Effective People) stress goal setting as job one. (Well, Covey has it as habit number 4, if I recall correctly.) And they usually provide some guidance on how to go about doing it. Covey even published a separate book on the subject, First Things First: Begin With the End in Mind.

I would not recommend such books for use in a college course. But I do suggest that Michael and others take a look at Feliks Gross, Ideologies, Goals, and Values (Greenwood Press, 1985), which is more than worthy of a college student's time.

What CEO's and others from the world of work are reporting is that too many people enter and remain in the business and professional world who have nothing but short-term goals and, more importantly, do not know how to lead by articulating a grander vision than the next quarterly report. They depend too much on others' telling them what to do, where to go, and how to get there. And while Midd Kids are likely to be better than the average Joe College in this respect, they probably still need help learning what goal setting is all about and how to do it. At least some are here because they were driven by parents and teachers to do everything necessary to get here. They are still searching for who they are and how to become that person.

Stephen and I both may be projecting out of our own experiences--he de-emphasizing the need for attention to goals because he has always been good at goal setting and I emphasizing it because it has long been a challenge for me.

That's my two cents for the morning.

All the best,

Mike Palmer
www.EthicsByDesign.com

Ahh... but all goals are not born equal

Yes, college students know goals - work like hell, then you might get into a gread college or university... keep working like hell to get good grades; do the resume thing with CSO, get the right interviews, and THE job might be there. My probelm with these "goals" is that all of them are set externally, and are largely negative in terms of the consequences of follow other than the prescribed path.

By goal setting, I am reaching for something quite different. At the personal level, "Where do you see yourself in two years, five years....?" "What do I want to accomplish in my life?" At the team-level, "Where do we see this project in six weeks, in a year?" "How will we know if we have succeeded?"

And even for MIDD CORE, "What are the objectives for the course for this January? In future years?
What are the desired outcomes for students? (besides what's already been written)"

Steve's suggestion that we use creating and introducing the Commons and Social Houses as the substitute for fraternities at the College would be at least interesting. I do find myself wondering how many of our current students even realize that to a significant extent, the Commons system was seen by its founders as the College's answer to fraternaties.

My question then remains, "How best might we weave building a habit of and helping students learn the how of what I might term internally-generated goal setting?"

Goals - Common ground

One may argue the equality of goals but one thing common among achieving all goals is critical thinking. As a hiring manager and executive for over 20 years I have seen a precipitous decline in critical thinking skills. I have seen an ever increasing sophistication in personal, professional and company goal setting; but a logical path to achieving those goals or even finding out how to come up with a plan - nope, not there.

Goal-setting

"Goal-setting" is not the issue.

Every (well, almost every) Midd student has set goals: graduate, complete a major, finish a thesis, make varsity, etc. I doubt that many Midd students lack experience in goal-setting.

Once in business there is little escape from goal-setting: make sales, make budget, make profits. These are often goals set from above and often accompanied by well defined metrics

The contentious issue is not quantitative goals, but qualitative ones. Qualitative goals may or may not be associated with a well-defined metric, although a metric may serve as a proxy measure. For example, the goal of a good work environment is difficult to define, but labor turnover might serve as a proxy measure.

There seem to be two difficulties with qualitative goals. First, context seems more relevant than in the case of a quantitative goal. It seems a general case that companies wish to increase sales and profits while reducing capital, yet not all want to improve the working environment or customer relations. Second, methods to realizing qualitative goals are less well defined than those to achieving quantitative goals. Want to increase sales? There are many ready methods at your disposal. Want to improve the workplace environment? Much less defined methods.

The difficulty of junior staff or new hires dealing with qualitative goals should now be apparent. Lacking an understanding of the context and familiarity with the less well defined methods the employees drift.

Given a desire to teach in CORE it seems that you must start with a familiar context. Since Midd is close at hand, you might as well use Midd. The question becomes: What would you like to change at Midd? (The goal defined.) The practical is to plot a way of making the change.

If you want to use a case study, a quite interesting one might be the move to close the fraternities and put in place the Commons.